The Future of Small Business

“It is within everyone’s grasp to be a CEO.” – Martha Stewart

I think Martha Stewart was right.  At Semple Marketing, we are in the business of building businesses and we believe in the power of small businesses and the impact they have on the financial growth of America.  With that in mind, this article focuses on some new, compelling trends that the small business owner cannot ignore:

1.  Mobile: While this is not a new concept, mobile continues to dominate the top business trends with strategies and tactics that are enabled by the mobile platform including:
  • SoLoMo – the convergence of social media, local marketing and the mobile platform
  • Mobile Walletthe ability to pay and accept payments via a mobile device is extremely convenient for a small business owner.
  • Responsive Design – having a website that looks good whether it’s viewed on a desktop computer, laptop, mobile phone, or tablet.
2.  Advertising and marketing should always be a high-priority for small businesses, but watch for spikes in:
  • Visual marketing – videos seem to be the new standard for content delivery online. With the video feature on virtually every smart phone on the market, a renewed focus on YouTube as a marketing platform is on the rise.
  • Content marketing – Due to changes in the search engine optimization (SEO) rules recently, content marketing will continue to be the key to attracting attention online.
3.  Social media: If you haven’t realized the value of social media for small businesses, where have you been hiding?  To read more on social media trends, check out our Semple Marketing blog at http://semplemarketing.com/social-media-trends-2013. However, two trends worth mentioning here are “Social TV” and “Social News” which are both growing in popularity over the past few years because of the ability to comment and share during a show’s airtime, and the ability of “citizen reporters” to post the news that others consume.

4.  Business intelligence is no longer just for large corporations, it will undoubtedly increase this year with small businesses focusing on website and social media analysis in an attempt to maximize their ROI.

5.  Customer Power: Don’t discount any demographic.  These days, everyone is a critic with the emergence of review sites, social media updates, forums and more. Customers can praise you or complain about you and there’s not much you can do about it.

6.  Remote Workforce – This is an interesting concept because it gives small businesses the ability to collaborate from anywhere in the world and to hire non-permanent workers such as freelancers. Plus, with the help of virtual office and internet collaboration programs, even if you are not in the same room as your co-workers, it’s possible to feel that way.

7.  Micro startups – Because of the high unemployment rate, many people are forced into business for themselves. These “solopreneurs” collaborate with others on a per project basis while keeping their overhead costs down.

So, what is the future of your small business? We believe that with the growth of the trends above, small businesses can compete with larger corporations and even surpass them in many ways!  Semple Marketing can help.  Contact us today!   

Written by

I am the owner and creative force behind Semple Marketing and all the companies underneath the Semple Brands structure in Dallas, Texas.

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