Have You Tried Facebook Paper Yet?

Recently Facebook announced a new standalone iPhone app called Paper and as it turns out, it’s much more than just another news-reading app. In fact, we’re being told that once you’ve used it, you may never want to open the standard Facebook app again. Although it doesn’t have every feature of Facebook’s main app, it fulfills the majority of people’s needs.

As we browsed the internet to see what’s being said about Facebook Paper, here are some comments we ran across, and it sounds like its a winner:

Paper is the first product to come out of Facebook Creative Labs, a unit within the company tasked to “innovate and build new things,” as Reckhow puts it. That’s likely a sign that Paper will be just one of what CEO Mark Zuckerberg called “new and engaging types of mobile experiences” on yesterday’s earnings call. Since its embarrassing Snapchat clone called Poke failed, Facebook seems closer to figuring out the right formula for its single-use apps. Facebook knows that mobile users are gravitating towards such apps, and it intends to create more of them.


Paper has transformed how I use Facebook and I have no intention of opening the original iPhone app again. It has some shortcomings, but I’m willing to forgive Facebook given this is only version one. What I didn’t expect, however, is for Paper to change my perception of what Facebook is about and how I can get the most out of it.


I’ve been discovering more content. Even though it’s the same News Feed that would be shown in the original Facebook app, the full-screen card layout means that I’m more likely to stop and consider what someone has shared. I open more links, browse more photos and generally consume more.


Over the last 10 days, I’ve written more comments, ‘Liked’ and shared more posts than I would normally with the original Facebook app. Naturally, people are responding to those comments and adding their own feedback to content that I’ve shared in their News Feed.


So, will you use Paper? We think its a worth a try, let us know what you think after using it.

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I am the owner and creative force behind Semple Marketing and all the companies underneath the Semple Brands structure in Dallas, Texas.

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