As marketing and branding professionals, much of our business is concerned with a company’s image, both on an individual level and for the company as a whole. One common method used is logo design. Your logo is an extension of your brand and it should mean something to your customers; it should convey a message about your company. The goal is to create a logo that catches the public eye and imagination, sends a subliminal message about your company’s image, and indelibly imprints the logo in the consumer’s memory.
When designing a logo, try to present your company’s values visually. Graphic designers accomplish this with the use of different fonts, colors, placement, sizes, pictures, and design motifs. The logo may also require a sense of movement. For these reasons, most small companies find that hiring a freelancer or using an online company are the most effective and affordable methods. Think about it, when you first start a business, you’re probably in a hurry to get started. The last thing you need is a poorly thought out logo on your marketing materials that can contribute to your failure. Without that polished look, your business will look unprofessional. Branding professionals can help you create the perfect logo that can stand the test of time.
So, still think you should create a logo on your own? Before you do, let’s look at the elements of careful thought and creativity that go into designing a logo.
Branding: Creating a logo that fits a business brand takes a great deal of consideration before the first line is drawn. A designer brings many elements together to capture the essence of the brand, blending it all into an image that will last through time, just like the business.
Memorability: Unique and well designed logos are unforgettable. Some logos are too plain or not symbolic enough for consumers to easily associate them with the brand. Think about the check mark of the Nike logo, how impactful is that?
Aesthetically Appealing: A good logo is appealing, stirring emotions to heighten the positive image of the business. For example, an ugly logo is going to turn people off or attract the wrong kind of attention.
Usability: Graphics have to be versatile enough that they can be used in many different mediums. A good logo has to work well on the web, on letterhead, in print ads, and in video.
Timelessness: A logo should stand the test of time. It may need some touchups to keep it fresh and prevent it from looking dated or out of style, but that’s all it should require. Changing your logo when it already has memorability in place is bad for your branding. You want one logo that works for as long as it can.
Do you have a logo that incorporates these five elements? If not, contact Semple Marketing today for a logo design by our branding professionals.