Search Engine Optimization

What is SEO?

Businesses utilize Search Engine Optimization (SEO) to increase search engine traffic and increase website ranking in search engines such as Google, Bing and Yahoo! At Semple Marketing, we have the knowledge and tools to guide your business down the path to capturing new customers that are looking to the internet and search engines to find the products and services they need.

The Case of Mr. Lawyer

Let’s say you’re an attorney who practices family law, but business is slow. So, you call a local marketing firm because you want potential clients to find your firm when searching the internet for terms like “divorce lawyer,” “family law,” etc. Mr. Lawyer says, “I need SEO help. How can I increase my website ranking and increase traffic?”

SEO Services

We specialize in cases like Mr. Lawyer, which is why our SEO strategy includes internal, on-page, and off-page website optimization at affordable SEO prices. For example, targeted keyword optimization, behind the scenes coding, link building, and social media integration, are just a few factors that will make up Mr. Lawyer’s custom SEO strategy.

Content is king, so be sure to have good, well-written and unique content that will focus on your keywords.
Make sure your website is easy to use. This influences link building ability, popularity, and website ranking.
Social media is part of SEO. The more you use it, the better you will be able to compete in search.
SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization continually.
On-page SEO is that thin line that makes the difference between a thriving business and a total failure.
Any successful off-page SEO campaign begins with building relevant, high authority backlinks to your website.
SEO PROCESS
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Website Analysis

It is crucial to begin with an analysis of your website by looking at relevant content, load time, broken links, website structure, keywords and phrases, and desirable web traffic.

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Competition Analysis

Understanding your competition will help you with SEO prices, product development, promotions, messaging, and website rankings in order to beat them in your market or industry.

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Keyword Strategy

Your keyword research and development of a SEO strategy drives and determines the success of SEO. Therefore, we strive to zero in on keywords that are relevant to your business and industry.

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Implement SEO Strategy

When implementing our SEO strategy, we focus on coding, link building, website submissions, social media integration, relevant content, quality images, errors, and website speed.

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Measurement & Analysis

This step includes a complete review of the existing SEO strategy and evaluation of its effectiveness. It may be necessary to tweak and change the strategy depending on the results.

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Factors That Affect Searchability

When the search engine spiders crawl, factors that affect a website’s searchability may include: page content, link building, keyword strategy, blogging, internal site optimization, reviews, and more.

Affordable Marketing Bundles Available!

SEO is most effective when used in conjunction with smart website design, SEM, Social Media Marketing, and Email Marketing!

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Local SEO

With our local SEO plan, you will increase web traffic and clients using targeted keywords, map data, and business listings specific to your region.

SEO Is Universal

The majority of people all over the world use the search engines to find information or services. Remember, SEO isn’t just about “engines,” it’s about making your site better for people too. So let’s develop a SEO strategy to ensure you increase online presence and provide value to those visiting your website!