Social Media Trends in 2013

Social media can no longer be ignored. Businesses cannot afford to resist social media marketing because last year, social media overtook as the number one internet activity. So in 2013, it’s essential for your business to optimize its social media marketing strategy. These are our suggestions for the year ahead:

Pinterest is Picking Up Steam!
In 2012, Pinterest users have made it the leading lead social media story. The sudden surge of popularity of the latest online sensation has been overwhelming and the number of users have increased dramatically. In the past 12 months, Pinterest usage has grown by over 1000%, with the nearest competitor being Google+, at 80%. Make no mistake–Facebook is still the social media champ by a huge margin, but Pinterest’s marketing firepower is nothing to sneeze at. According to a recent study, fifty brands who did a Pinterest promotion found that it caused a 150% jump in followers.

Mobile is the Future
According to NBC News, the number of Facebook users who began accessing the site through tablets and phones jumped 24% from June to September of 2012–and is now well over 30 million. The company also put out a statement pointing to their increasingly mobile future: “…we anticipate that the rate of growth in mobile usage will exceed the growth in usage through personal computers for the foreseeable future and that the usage through personal computers may be flat or continue to decline in certain markets.” Mobile social media marketing requires a different approach that respects consumers that are on the go and, at the same time, creates a positive engagement with them–so make sure you make that shift with your strategy.

Your Customers are Your Best Salesmen
We have said it before, and it was recently confirmed once again, that when it comes to recommendations for products and services, people trust other people similar to them far more than any sophisticated marketing campaigns. For example, 92% of consumers listen to people they personally know, while 70% of them also trust online consumer reviews. After that, the numbers fall off sharply. The moral of this story? The more “fans” you create, the more “likes” you motivate and the more “shares” you inspire, the more success you’ll continue to experience–as others in your customers’ circles observe what their friends and relatives buy and follow suit.

Internal Social Media
Many companies are creating their own internal social media networks to boost morale, share news, gain feedback and solicit ideas for improvement. For instance, in a larger company, it may be beneficial to create their own Facebook-style system for employees and management to increase efficiency and keep everyone up to speed. The next generation of workers welcomes this kind of approach; they’re used to communicating online and want their workplace to encourage the practice.

Be Mindful of Every Demographic
Many still make the mistake of considering social media usage strictly an under-30 activity. Yes, 92% of that age group is on Facebook, Twitter, and the like, but 57% of those 50 to 64 years of age and even 38% of those over 65 are also engaged on at least one social network. Should any marketer seriously consider ignoring that portion of a demographic?

Social media marketing continues to be a fascinating field to watch, as it expands and evolves at a rapid pace and in unexpected ways. Its fast-moving force provides plenty of potential payoffs. Contact Semple Marketing today for your customized social media strategy.

Written by

I am the owner and creative force behind Semple Marketing and all the companies underneath the Semple Brands structure in Dallas, Texas.

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