The Year of Facelifts

This seems to be the year of facelifts, for your website that is. So many companies are rebranding their websites because of ever-changing technology, design trends, and better user experience. But, the website facelift isn’t just about changing the look and feel, it goes much deeper into the functionality, presentation, load time, and how well they can be updated.

If you’re starting to feel like you could be getting left behind with everyone around you performing website surgery, ask yourself these questions and then call Semple Marketing for a free website redesign quote.

Is your website responsive?

With millions of people accessing the internet on their computers, smartphones, tablets, TVs, gaming devices, and music devices, the formatting solution is responsive design. There is no need for a separate mobile site because responsive design formats itself to whatever device you use to access the site without hindering user experience.

Is it easy to update your site?

It is important to keep your site updated and fresh and if you are finding that difficult, then maybe it’s time for a new website with a content management system (CMS) that allows for easy updating by the website owner. CMS is trending because it cuts down on the cost of hiring a web developer to make simple changes to your site.

Does your website load quickly?

Let’s face it – our attention span is short these days. If your website takes longer than 5 seconds to load, you could be losing business from potential customers who don’t want to wait. It’s all about instant gratification.

Are visitors navigating past your home page?

If you don’t know, check your Google Analytics stats. There could be many reasons visitors bounce off your site quickly, and it simply could be that your site looks outdated. Full screen design, flat design, large images, bright colors, quality content, and easy navigation are just a few design elements that grab a user’s attention and make them curious to click around on your site.

Have you completely overhauled your site recently?

If you can’t remember the last time you completely revamped your website, then that is a good indication it may be time for a website facelift, simply because technology and design trends have probably changed significantly since then. For instance, if the copyright year in your footer is older than the current year, then you are signaling to your visitors that you haven’t updated in a while and they will leave.

Do search engines even know you exist?

The search engines look for websites that have content that is constantly changing. If you are virtually nowhere on search engines, then it may be time for a new website to help boost your SEO and search engine visits. (Ask about our SEO services for a boost in website traffic.)

If you answered no to any of these questions, then it might be time for a website facelift. Ask the experts at Semple Marketing – we’ll give you an honest opinion and a free quote!

Written by

I am the owner and creative force behind Semple Marketing and all the companies underneath the Semple Brands structure in Dallas, Texas.

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