Believe it or not, people ask me this question all the time – “Why do I need marketing?” In reply, I tell them that the question should not be whether you need marketing, but instead, how much marketing do you need? If you own a business, then you know that even with the best products available and a top notch staff, word of mouth marketing is not enough to produce a profit. As with any business, it takes money to make money. An investment in marketing is equally, if not more important than, the investments you make in inventory and staff.
So again, why do you need marketing? Simply put, it exposes people to your product or services and your brand. Inevitably, I’m sure that you have found yourself craving a new food or drink you just saw in a Papa John’s commercial. Marketing works because it is an almost subliminal way for businesses to make customers aware of them. Once customers are aware of your presence, it is equally important to continue marketing with an attractive, inviting and engaging website and a social media presence. You have attracted the fish, now it’s time to set the hook.
On the other side of the coin, what happens when you don’t market your brand? When businesses find themselves slowing down and in financial trouble, they often cut back on their marketing budgets. In reality, cutting the marketing budget can hurt the business, because while you’re not marketing, your competition is. This means that fewer and fewer people are finding your product, and instead, they’re becoming loyal customers of your competitor. When you don’t make the effort to market your company, the ‘out of sight, out of mind.’ rule applies. You will lose brand visibility, and even clients you had in the past may forget about you. A steady marketing strategy is important if you want to stay relevant and fresh in your customers’ minds.
To me, it seems obvious that we need marketing to be seen, to be found, and to create an interaction that will lead to the ultimate desired goal. Any business owner with a product or service cannot expect that “if I build it they will come.” This mindset only works in Hollywood movies, but it won’t work online or offline. So next time you find yourself wondering whether you need marketing, instead ask yourself how much marketing do I need in order to be found at the exact moment in time that the online buyer is actually ready to buy. Semple Marketing can help you find the answer to how much marketing you need, so call or email for a free proposal today.